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Executive letter
Dear colleagues, To bring Customers First and Winning Together to the next level, we need to empower every employee to step up, speak out and take action to satisfy our customers and to drive our business. With this video message, I ask you to think about how you can make a greater impact and to take the critical first step – talk with your manager about empowerment. Tools are available online at na.basf.net/empowerment to help you start this conversation. I’m confident that if we are successful in creating the empowered culture we seek, there’s no limit to what our team can accomplish together with our customers. Regards,
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Wayne T. Smith Chairman and Chief Executive Officer, BASF Corporation
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